Description

***This is an online-only event.***

Artificial Intelligence (AI) tools like ChatGPT, Google Gemini, and Microsoft Copilot are changing how customers search for information—and how they find businesses. The big question: Is your business showing up when someone asks an AI-powered chatbot for a product or service like yours?

In this session, you’ll learn practical steps to make your business more visible in AI-driven searches through:

1) Answer Engine Optimization (AEO): Improving your chances of appearing in AI-generated results.
2) Geographic Targeting (GEO): Making sure local customers can discover you.
3) Large Language Model (LLM) Visibility: Aligning your digital presence with what AI tools prioritize.

We’ll also share five simple actions you can take regularly to boost your odds of being featured when customers turn to AI for solutions.

What we'll cover:
• How AI and chatbots are reshaping online discovery
• What AI systems and large language models (LLMs) look for in your online presence
• Quick updates you can make today to improve visibility

You’ll leave with actionable strategies to help your business stand out in the era of AI-powered search.

While you are encouraged to attend the live webinar and ask questions, a recording of this webinar will be made available.

Presenter

This class is presented by Jodie Coher of JAC Media.

Sponsor:

Fifth Third Bank is a sponsor of the Southwest Indiana SBDC and makes programming like this possible.

REGISTER HERE

Funded in part through a cooperative agreement with the US Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.