Description

Meet The Workshop Presenter:

Steve Berry comes to you with 20 years of experience under his belt. Steve has successfully helped numerous brands and business owners achieve remarkable business growth as a creative consultant. His strategic mindset and exceptional creative abilities have positioned him as a go-to authority in the fields of brand development, marketing, and web development.

SEO & the Importance of a Quality Website (Virtual Workshop)

Your website is often the first impression customers have of your business—and if they can’t find it online, they can’t buy from you. SEO & the Importance of a Quality Website is a virtual, beginner-level workshop designed to help small business owners understand how a simple, well-built website and basic search engine optimization (SEO) work together to increase visibility, credibility, and customer trust.

This session breaks down website and SEO concepts in plain language, with a focus on what really matters for new and early-stage businesses. Participants will learn what makes a quality website, how SEO supports discoverability, and how to avoid common mistakes that prevent customers from finding their business online.

Topics We’ll Cover:

• What SEO is and why it matters for small businesses
• How search engines like Google find and rank websites
• The role a quality website plays in customer trust and conversions
• Must-have pages for a basic small business website
• Website structure and navigation best practices

Website & SEO Basics Covered in Detail:

• Domain Names & Hosting: understanding website foundations
• Website Content Best Practices:
  • Clear messaging and calls to action
  • Writing content that answers customer questions
• On-Page SEO Fundamentals:
  • Page titles and meta descriptions
  • Headers (H1, H2, H3) and keyword basics
  • Writing website content for people and search engines
• Local SEO Essentials:
  • Google Business Profile overview
  • Using location-based keywords
  • Consistent business information (NAP: Name, Address, Phone)
• Mobile-Friendly & User Experience Basics: why mobile matters and how it impacts SEO
• Website Speed & Performance: simple, non-technical ways to improve load times
• Common Website & SEO Mistakes to Avoid
• How to measure success using basic SEO and website performance tools
• Next steps for improving SEO over time as your business grows

Format: Virtual (live online session)
Who Should Attend: Beginning small business owners, entrepreneurs, startups, and anyone looking to strengthen their online presence

Participants will leave with a clear understanding of what search engines look for, what customers expect from a business website, and actionable steps to improve both—without needing advanced technical skills.

REGISTER HERE